Scooby-Doo (State Farm)

This article is about the State Farm commercial. For the main title character, see Scooby-Doo (character). For other uses, see Scooby-Doo.

Scooby-Doo
Premiere date	October 26, 2013
Run time	30 seconds
Starring	Frank Welker Matthew Lillard Mindy Cohn Grey DeLisle Lucy Rodas Eric Bauza
Music composed by:	Robert J. Kral
Directors	Tony Cervone
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"Scooby-Doo", also known as "Scooby", is a commercial for the American State Farm Insurance, based on the 1969 Scooby-Doo, Where Are You! television series. It aired on October 26, 2013 on NBC. It was directed by Tony Cervone. It is the first of three crossover commercials with State Farm.

State Farm uses Scooby's name and image to sell insurance.

Detailed summary

Mystery Incorporated is driving down a dirt road when the Creeper jumps out, causing Fred to careen The Mystery Machine over into a boulder. Velma knows exactly what to do by calling out loud for State Farm's help when an agent called Lucy Rhodes magically appears to them from out of nowhere. She's ready to help, while also pointing out that the Creeper is really Mr. Carswell.

Characters

Legend
Character debut	Speaking debut	Ep. debut	No lines	Mentioned

In order of appearance:

Character	Actor
Daphne Blake	Grey DeLisle
Scooby-Doo	Frank Welker
Shaggy Rogers	Matthew Lillard
Fred Jones	Frank Welker
Velma Dinkley	Mindy Cohn
The Creeper/Mr. Carswell	Frank Welker
Lucy Rodas	Herself
Announcer (voice only)	Eric Bauza

Organizations

• Mystery Incorporated

Locations

• Earth
  • United States

Vehicles

• The Mystery Machine

Music

The music was composed by Robert J. Kral.

Crew credits

• Agency: Translation
• For Warner Bros. Animation:
  • Executive producer: Sam Register
  • Production supervisor: Bobbie Page
  • Supervising producer: Tony Cervone
  • Line producer: Wade Wisinski

Release

• United States: October 26, 2013 on NBC

Behind the scenes

• The commercial is inspired specifically by the episode "Jeepers, It's the Creeper."
• Daphne says "Jeepers" once.
• Shaggy says "Zoinks" once.

Errors

• The impact the Mystery Machine made should've caused some injury.
• Not only does Lucy pop up, but perhaps only slightly more mysteriously was the Creeper, who vanishes when the gang crash the van.

Video

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